A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. That’s a staggering number, and it’s hard to believe that Adidas could even come close to touching it. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports apparel and shoe market. Nike has recently been criticized for its slow production and failed attempts to offer the next trendy shoe, which had caused the shoemaker to lose market share to its German-based rival, Adidas. Nike continues to lose market share to Adidas, which has weighed on NKE stock and suppressed the stock's valuation. La marca deportiva Nike facturó más de 33 millones de euros en 2019, unos 10 más que su competidor Adidas. Nike is the giant of the industry. Adidas appears to have room for growth. Under Armour has been stealing market share in apparel sales for months from its older German rival and even from Nike, according to Sterne Agee. Nike is relatively new to the market, debuting with the 1994 World Cup, which was held in the United States. From May 2016 to May 2017, Adidas nearly doubled its share of the US athletic footwear market. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. In order to understand the reputation of how brands work, we shall be covering two sports brands and discuss how their marketing strategies and the brand itself have made their name in the market. Here's why Adidas has been quickly gaining on Nike in America. Adidas is still gaining market share on Nike and Under Armour, as the brand reports strong profits for the first quarter. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. However, the company lost its grip recently. Let’s take a look at the ‘yin and yang’ of the sporting world – Nike and Adidas. The companies battle each year for consumers and market share, as well as spend millions in research and development to better their products. Nike is not used to playing catchup, but Adidas is beating it in technology, innovation and style. Nike And Adidas. The German conglomerate’s sales in North America grew by 16 percent in the second quarter ended in June compared with Nike’s 3 … With the World Cup only three months away, Adidas and Nike are squaring up for a marketing battle as they vie for the title of market leader in the world’s $5 billion plus soccer jersey industry. Their strategy which was once highly-effective eventually led to its downfall. The fashion sneaker market is booming with Nike and Adidas competition rises to new levels. They both have a big market reach and make it difficult for other companies that are similar to capture some of the market for sporting products. Puma, por su parte, facturó 5,5 millones. Nike has 7.7 million Twitter followers to Adidas’ 300,000 and on Instagram, the most important social network for brands, Nike has 86.5 million followers to Adidas’ 23.4 million. Adidas brand sales in North America were up 25% in 2017, compared with 3% for Nike (). Nike’s latest quarterly results showed sales in China grew 20% YoY, double the 10% growth reported in overall sales and quadruple the growth reported in its core market in North America. For this paper, we will be covering and narrating about 'Nike' and 'Adidas'. Submitted By Nike also maintains a significant lead in revenue, with $32.4 billion in annual sales in fiscal 2016, compared to about US$20.6 billion for Adidas. Nike has dominated the market for a long time. The sports apparel maker posted another quarter of double-digit sales growth in North America on Thursday, beating competitors Nike and Under Armour on their home turf. Nike is another world’s renowned manufacturer of sports equipment, and accessories founded in 1964. Winner: Nike The Match! Anta also buys and distribute international brands like Fila and Descente. Nike and Adidas share a long history of competition. Adidas has sponsored FIFA since 1970, and recently renewed that deal through 2030. Nike vs adidas 1. Clearly, Nike has a scale advantage and a better geographical presence compared to adidas and Under Armour, but it's losing the position of market leader outside North America. In a recent article by Richard Weiss and Thomas Muiler on Bloomberg Adidas CEO Kasper Rorsted says “focusing on fast-fashion and stripping away non-core businesses like golf and hockey will increase profit more than expected, lifting the shares to a record” Adidas just did it. Nike vs Adidas: Who’s on Top with Social Media. Nike and Adidas are two of the world’s most iconic brands easily identified by the famous swoosh and three stripes logo. Their inventory and assets/market cap is valued at $86 billion USD. Although, Nike and Adidas have added roughly $7 billion to total since 2015, Adidas's growth has come at a 70% faster rate than Nike.Adidas' growth has been led by its footwear segment which has continued to achieve double digit growth driven by sales increases in sports inspired and sport performance products.However, both these apparel companies have continued to outperform the industry. Nike, on the one hand, has dominated the sportswear goods industry for decades, taking half of the market share in the US athletic shoe market and making “Just Do It” one of the most renowned slogans of the 20th century. In 2016, it held 50.8 per cent of the U.S. retail brand footwear market, while Adidas improved its share to 7.4 per cent. If you were to look at the books, it would seem that Nike is absolutely crushing Adidas. They also have their share of athlete sponsorships made over the years. Fortune reported that Adidas Group, which owns Adidas, Reebok, and golf brand TaylorMade, is still the number one sports apparel brand in the world by market share, while Nike continues to dominate the US footwear market. Under Armour … China’s sportswear market leaders are undoubtedly international players Adidas and Nike, who boast a 19.8 and 16.8 per cent market share, respectively. Adidas is outpacing Nike by more than a mile. Nike, Reebok and Adidas feature premium athletic apparel designed to enhance the performance of athletes in all the major sports. Under Armour’s sports apparel sales, which account for 14 percent of the U.S. market, expanded to more than twice that of Adidas apparel sales. The next biggest players are domestic brand Anta, with 8 percent of the market, and Li Ning, with 5.3 percent, according to … In North America, Adidas has been growing revenue more than 20% year over year, while Nike grew revenue just 2% … Nike vs Adidas Nike and Adidas are two of the most popular sports equipment companies in the world. Today’s graphic compares the revenues and market share of the two sportswear giants – Adidas vs Nike. Nike is the king of the athletic footwear and apparel market, but its top rival Adidas staged a remarkable comeback in recent years. Meanwhile, Adidas is gaining market share on Nike's home turf of North America. Adidas vs. Nike. Nike For Nike, North America is also the main target because of the global revenue generated in 2017. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. Nike’s North American position is about as dominant as they come. What brand is better, Nike or Adidas? Nike vs Adidas market rivalry. Things are getting pretty heated between Nike and Adidas right now. Brandwatch recently reported that Adidas features in over 6 million images and Nike features in over 5 million on Instagram and Twitter each month indicating that they’re highly visible online and popular. Adidas is one of the world’s most famous companies in manufacturing sportswear and other accessories founded in 1948. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. We can say that Anta is one of the top Adidas competitors of Adidas and Nike in the Chinese market. Nike's revenues and prestige have rocketed in the past five years. Among Chinese sports brands Anta holds the number one position and in the overall Chinese market after Nike and Adidas ANTA hold the third place with 8 percent market share. 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