Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. Who does the design? Content Manager, Oracle Digital Marketing. When and how should it be distributed and published and over what channels? Oracle Maxymiser. This OnDemand Course identifies the main challenges facing content marketers and reveals the ways Oracle Content Marketing helps to alleviate those pain points: Strategic content; Efficient and transparent content production; Content at scale Do not take for granted that you have anyone’s attention. The Oracle CX Marketing Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua, Responsys, Maxymiser, BlueKai (DMP), Infinity, Content Marketing, Social, DataFox, and CX Unity. Which type of content you use depends upon you and your audience. Content Marketing's data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth. Thanks to the Oracle Content Marketing: Smart Start Assistant, you will have all the support and guidance you need to successfully implement the Oracle Content Marketing platform and deploy a pilot project within the first two months. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. This has shifted the buying process from one that is sales-driven to one that is marketing-driven. OCI provides real-time elasticity for enterprise applications by combining Oracle's autonomous services, integrated security, and serverless compute. The Forrester Wave™: Email Marketing Service Providers, Q2 2020 Content marketing takes time and money to develop and manage. Oracle Content Marketing offers a number of different publishing options, one of which - the Oracle Content Marketing CMS - supports content hub development, design, and publication directly from the platform! Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Customers who become confused do not always ask for clarity and more information. User Review of Oracle Content Marketing: 'It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. Empathize with them. Be the first to comment. It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. Actually, a better question would be: what isn’t content? While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Oracle Content Marketing, part of the Oracle Marketing Cloud, makes it easy for everyone in your organization—and even your customers—to create and distribute compelling content across multiple channels to the people you want to reach. Earn a Marketing Cloud (Eloqua) Certification. Oracle Blogs - Content Marketing. Learn how to use Oracle Marketing Cloud products to drive measurable revenue through daily marketing initiatives. Oracle Content Marketing Bulk Content Loader. Create personas based on prospect demographics. Have you thought about using a comic strip? Potential customers want different kinds of content at different stages of their research and purchase process. Telling a story can leave a more lasting and powerful impression than simply offering someone information. It takes strong copy, an eye-catching design, an intriguing offer, personalization, and something of value your audience can take away, even if it’s only a small nugget of information. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Prioritize content that can be personalized to each prospect’s organization and business need. A blog? Did your webinar teach them how to use a new type of software? It emphasizes points and attaches more meaning and emotion to your message. What is the problem you’re going to solve? Learn how to plan, produce, and deliver personally engaging content across multiple personas and social channels with Oracle Content Marketing Cloud training from Oracle University. Oracle Cloud Marketplace Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Oracle Content Marketing: Basic Configuration. Oracle Marketing Cloud - Content Marketing. Personalizing content as much as possible can help capture someone’s attention and hold it. Ask yourself, what are you trying to achieve with your content? Oracle Marketing Calendar app . Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. Determine if there is a gap between where you are with your current content efforts and where you need to be and how to get there. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle. You must communicate with the proper tone and voice for your audience, but speak to them on their level. Oracle Content Marketing allows you to create content assets such as PDFs, videos, power points, webinars, etc. What are their preferences and interests? Then you can communicate with your audience in ways that are aligned with their interests and business needs. Content marketing starts a conversation with your customers and prospects. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. They ask how can you remind them of good times and their loved ones. Invest in top-of-the-funnel online marketing venues such as social media and a blog. Then start modeling their online behaviors. This requires standing out from your competitors and maybe even the constant stream of marketing everybody endures every day. Featured blogs. In this … For a B2C customer, this means tugging on their heartstrings and triggering emotional cues. What is the proper messaging, tone, and voice for your content? Standing out takes having solutions for people’s problems and knowing how to properly and effectively communicate that you can do so to your audience. Copyright © 2019, Oracle and/or its affiliates. Learn how to plan, produce and deliver personally engaging content across multiple personas and social channels. How do I earn Ranks and Points? All day, every day, people are constantly bombarded with marketing messages on the internet, dating apps, in their emails, text messages, on TV and the radio, and everywhere, it seems. Oracle Content Marketing While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. Share your progress along the way! What about a podcast? Content marketing may seem to be the buzz-phrase that never dies, but there is … Content creation is not a one-and-done process. The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. When you complete modules either alone or as part of learning path, and successfully pass its quiz, you’re awarded points and earn badges. You, as a marketer, are constantly fighting for people’s attention and to hold it. Oracle Marketing Accelera la crescita del business e la fedeltà al brand. The companies using Oracle Content Marketing are most often found in United States and in the Computer Software industry. Your content should be delivered in context. Would your audience prefer a song or even a music video? The strategy overview focused on the marketing cloud’s ability to present a unified view of customer data that marketers could use to understand behaviours, attributes, and preferences. They use integrated information from cross-channel, content, and social marketing with data management to deliver personalized customer experiences across all marketing channels. Marketing … In today’s busy world, people are on the go and depend on their phones and mobile devices more than ever. Interactive + Content + Partner = Great Marketing Example. Leverage ready-to-execute Oracle marketing campaigns and content Enhance your go-to-market strategy, boost awareness and generate leads Build your brand and expand your social presence 3:43. Who edits? Before we can master content marketing, we have to figure out: what is content? Learn how to organize your content with Oracle Content Marketing. There are several general guidelines to developing a content strategy, though. Who writes the copy? Content Marketing's innovative solution complements Oracle's industry-leading Marketing Cloud, a part of Oracle's comprehensive Customer Experience solution. To view predefined attribute mappings between the user account fields defined in Oracle Content Marketing and the corresponding fields defined in Oracle Identity Cloud Service, click Attribute Mapping, and then click OK. Deep dive into B2B Cross Channel Marketing (Eloqua), B2C Cross Channel Marketing (Responsys), Data Management (BlueKai), Content Marketing, Testing and Optimization … How do you manage, store, and organize all your content assets? Created by Nora O'Leary-Roseberry-Oracle on Sep 2, 2016 4:28 PM. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Benefits of Oracle Content Marketing Training and Certification Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. We have created a 10-minute video to give you an insightful overview of the Oracle Content Marketing platform. Oracle Content Marketing (part of the Oracle Marketing Cloud, and formerly known as Compendium) is a content marketing solution that is designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. Oracle Content Marketing makes it easy to create and distribute compelling content across multiple channels to the people you want to reach. Ready to train for success in the OCM platform? It should outline several integral questions content creators and marketers need to ask: The strategy helps you see how to use content marketing to build an audience, which can then be used to help bolster the company’s bottom line and take feedback in order to improve their products, services, customer journey, and marketing efforts. All of your content marketing needs to keep this up, whether it’s the first time you’re contacting someone, if they’re close to the finish line and want to make a purchase, or if they’re already a customer. Oracle DaaS Enrichment app. Oracle Content Marketing. View all. Oracle CRM onDemand. Oracle Content Marketing training teaches best practices and implementation strategies for content marketers. Oracle Infinity. Oracle CX Marketing is the multichannel marketing tool which supoorts the content marketing and digital campaigning through Emails, SMS and other notification ways. The aim will be to improve the likelihood a potential customer will make a purchase when the sales department reaches out to them. When deciding what content to create, consider all the different mediums you might use. Content offers a myriad of possible ways to connect and engage with people. Apply to Digital Marketer, Product Specialist, Field Marketer and more! Diving into the complex world of content marketing? It leaves them wanting more and curious about what you can do for them. Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to extend and create new services rapidly. Oracle Content Marketing is a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' life cycle. It tells the story of your brand, hopefully in an alluring enough way that customers and prospects want to continue the conversation and have other ones with you as well. The company … Subscribe now to access this content. This OnDemand Course covers that integration, and more specifically: The rights and roles necessary to authorize linking Responsys to Oracle Content Marketing Supported browsers for Oracle Content Marketing. Thus, all your content needs to be easily viewable and understandable on mobile as well as any other channel or platform. Oracle CX Marketing Modern marketers choose Oracle CX Marketing solutions to create ideal customers and increase revenue. Identify the methods for accessing content created in Oracle Content Marketing while using the Oracle Eloqua platform Examine the features of the Editorial Calendar that support transparency and management of interactions with customers Discover features of the Content Portal that support sales enablement efforts This is an advanced course. Comment. Who is in charge of each stage of that process? Oracle B2C Service (formerly Oracle Service Cloud) Oracle SRM. Research your target customers and understand how and where they consume content. Earning a Marketing Cloud (Eloqua) certification puts you at the forefront of your industry. This 30-minute … The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels … Recent Content. You should go with whatever method works best for you and helps you stay organized. Most simply discard the communication they’ve received. OMC product customers can contact an Account Manager for more information. 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