7. Advantages of Shopping Online. To attract customers to shop online, e-retailers and marketers offer discounts to the customers as they have cut down on real estate and maintenance cost the sellers won't back out in giving huge discounts. Sometimes, large online shopping sites offer store comparison. Here in this process buyer goes online to search products and Lands on seller’s website, choose to purchase and arrange for … The first and foremost advantage of online shopping is convenience. Online shopping. Online shopping saves money. This article will give you a clear picture about the positives and negatives of online shopping so that you can easily analyze its risks and benefits. If you are looking for a certain brand of a product and in different sizes and colors, you can almost always find whatever you are looking for online. Pros and cons • Click on download to get complete and readable text • This is a free of charge document sharing network • Upload a document and get this one for free • No registration necessary, gratis A lot of people nowadays prefer to shop online because it is so convenient and easy. Journal of Research in Interactive Marketing, 4(4), 376- 390. This study enables to understand the customer preference towards shopping and provides insight about online shopping . The pros and cons of online shopping generally have the good outweigh the bad for most people, but not 100% of the time. Disadvantages of online shopping. Every consumer who has experienced it will have his/her own views about it. Advantages of Online Shopping. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. View as a pdf. There are plenty of product reviews on the internet and you will soon get a good impression regarding the pros and cons of certain products. Convenience. Download: High Street Shopping vs. Online Shopping. The Quality of Word-of Mouth in the Online Shopping Mall. @photo. Pros & Cons of Online Grocery Shopping. In this article, we will attempt to gain a clear picture of all the pros and cons of online shopping. Kim, H., Song, J., 2010. Segmentating Customers in Online Stores from Factors that Affect the Customer's Intention to Purchase., (pp. Ease of use is the prime reason that drives the success of e-commerce. Consequently, it is easy to avoid bad products through online shopping since you can read many different reviews instead of having to rely only on the opinion of the salesperson in the local store. Online shopping is a process of buying products or services online. Pros: Many online stores sell products at really low prices because of the lack of money spent on overhead. It has been around for about twenty Years and its increasing day to day. Increased pollution and waste, along with the destruction of small businesses, are all negative impacts of online shopping. Kim, S., Jones, C., 2009. Online Shopping and Moderating Role of Offline Brand Trust. To attract customers to shop online, e-tailers and marketers offer discounts to the customers. Pros and Cons of Online Shopping. Online shopping is an emerging concept in the study area. With the fast-paced lives of people today, completing simple tasks that used to be part of a family’s routine can now be considered a burden that drains valuable time. Online shopping saves money. 383-388). Pros of online shopping: You will save time and money that you would use for parking and gas, if you were shopping in stores; You can easily compare the prices; Variety – You can choose sizes, designs and colors; You can buy the product whenever you want; You can send gifts Other Pros and Cons of Online Shopping. 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